Google describes AdSense as “a fast and easy way for web site publishers of all sizes
to display relevant Google ads on their web site’s content pages and earn money.”
The AdSense ads displayed by Google on your site are matched to Google’s
interpretation of the content theme of your site. In this manner, the AdSense ads will
be of interest to your site visitors looking for the unique content your site offers to
them.
AdSense is a system where Google places its AdWords ads on the content pages of non-Google web sites. It is a pay-per-click (PPC) service where webmasters are paid
a portion of the revenue collected by Google from the advertisers. The advertiser
pays Google a pre-determined amount each time a web site visitor clicks on an
AdSense advertisement.
AdWords is the Source of AdSense Income
AdWords ads are the source of all the AdSense income you are able to generate. As a
result, you need to fully understand the AdWords system in order to appreciate how
the AdSense system works.
Google describes AdWords as “a quick and simple way to purchase highly targeted
cost-per-click (CPC) advertising, regardless of your budget.” These paid ads
(sponsored links) are displayed by Google on the search engine results page along
with the non-paid (natural results) for a given keyword search.
In order to create a Google AdWords ad, it is necessary to specify what keyword or
keyword phrase must be input by the visitor before your AdWords ad will be
displayed. In addition, you need to set the maximum amount that you will pay to
Google for each click on your AdWord.
There is a nominal activation fee but Google does not have a minimum monthly
charge. Google provides an account Control Center that allows you to track the
performance of your ad. The ad will be displayed within minutes to the searchers
after your account billing information has been submitted to Google.
AdWords ads must adhere to specific Google requirements. The title can contain up to
25 characters, the ad text can have up to 70 characters and the display URL must be
less than 36 characters.
AdWords Ranking
Google will rank an AdWords ad based on the maximum CPC, the click through rate
(CTR) and the relevancy of the ad text. Google prefers relevant and well-targeted
AdWords ads. Google determines ad placement using the value formula: CPC x CTR.
The ad is placed higher as the valuation rises. It’s possible for an advertiser to have a
high rank position with a low CPC if the CTR makes the value to Google higher than
other ads with a higher CPC.
Google requires a minimum CTR in order to protect the AdWords program value for its
users. The CTR of all AdWords ads are monitored by Google on a continuous basis. An
under-performing AdWords ad may be disabled by Google if the CTR does not
improve.
AdSense Program
You need to apply and be accepted by Google before you can display the AdSense ads
on your web site. They are very particular about the sites that are eligible and
accepted. Google’s name is on the ads and they cannot risk hurting the perceived
value of the AdSense and AdWords programs.
Google requires you to comply with their program policies if your website is accepted
into the AdSense program. Otherwise, your website may be dropped from the
program.
Your site must be content-focused to be accepted. Google wants sites that offer high
quality information or rich in relevant content. You should have lots of interesting and
informative content for your site visitors.
As previously mentioned, AdSense is a program in which you get paid for your web
site visitors clicking on targeted AdWords ads placed on your site. A click through is
when a visitor clicks on one of the ads. The ads are placed in a display box that you
put on your website in a location that earns you money.
You have a chance to make a significant amount of money if the AdSense box is
placed in a strategic location on your site and you have sufficient targeted traffic.
The AdWords advertiser pays as little as $0.05 per click up to $100 per click
depending on the unique keywords. The AdWords campaigns are usually budgeted for
a specific period of time by the advertisers.
Contextual Advertising
Google uses proprietary algorithms to determine the content on each page of your
web site with an AdSense box. It will identify the AdWords ads that are contextually
relevant to your website visitors based on the content of your site. The identified
AdWords ads are then displayed in your AdSense box. The ads on your site are the
same ads that appear on the right side of a Google
search results page for a specific keyword.
Contextual advertising is the process of displaying ads on a web site that are targeted
to the individuals visiting the specific web site. The Google contextual advertising
system scans the content text on your web site for keywords on each web page with
the AdSense box. Google will display ads on each web page based on what it believes
is the keyword theme for that specific page.
For example, if Google determines that the theme of a specific web site is about
“fishing” then fishing-related AdWords ads will be displayed in the AdSense box. The
ads about fishing are an approximate fit to the context or subject of the web page as
determined by Google.
Monetize Your Content Rich Website
Every webmaster with high-quality and focused web page content can monetize their
knowledge and expertise by using AdSense. You need interesting and informative
content on your site in order to bring free and targeted traffic to your web site and
capitalize on the AdSense model.
You can generate revenue on your AdSense website on a consistent basis if your web
site has a focused theme with targeted traffic. It’s a good idea to have multiple pages
with rich content on various topics that are centered around the specific theme of your
website. Google can then target relevant ads to display on each web page that
contains the AdSense box.
Google performs all the technological work for you to use the AdSense program. After
your web site is accepted into the AdSense program, you obtain the HTML code to
insert into your web pages from Google. The code will incorporate whatever specific
customization you choose for the AdSense box.
It does not take very long before relevant ads appear on your web pages. If the ads
are not relevant then you need to modify your content and keywords to help Google
isolate the theme of your site. This will involve trial and error.
AdSense Factor
The items needed (I call it the AdSense Factor) to make substantial money using the
AdSense program include:
• A website with multiple web pages with a central content theme that draws
significant targeted traffic.
• Relevant ads with high click values that are relevant to the theme on each
web page.
• A high click through rate by your website visitors.
Website Central Theme
Your website should be based on a specific theme. This is where brainstorming comes
into play. You need to spend ample time determining what the theme of your site
should be. Generate a list of all your skills, capabilities and areas of interest as you
would in developing a niche market.
Select one or more of the niches and identify a keyword phrase to be the central
theme of your web site. Identify the “wants and needs” of individuals in that niche
that desire information to be satisfied or produce a solution to a problem. In your
brainstorming session, identify all the keywords you can that relate to the central
theme.
As an example, assume your central keyword theme is “fishing.” Potential supporting
keywords could include (depending on the direction you take): fishing rods, lures,
tackle, bait, gear, reels, boats and a long list of related items. You then need to
develop a separate web page for every keyword item that you use to support the
central theme.
Keyword Page Content
Each keyword page needs to have quality content that would be of interest and
informative to your prospective visitors looking for information. You can develop the
content yourself, use existing free information or pay someone to develop the content
for you.
As a starter, you should attempt to generate the content yourself. Research each
topic keyword and write articles of 200 to 600 words. The articles should be
informative and rich in keywords for each web page with an AdSense box. Remember
that “more” is better. The more content-related pages you have then the more
AdSense ads you will be able to display and hopefully the more money you will make.
If you believe that you absolutely cannot write articles for whatever reason then look
for existing free articles on your web page topic(s). You can also hire a freelance or
ghostwriter at very reasonable rates to write articles for you. The choice is yours on
how you proceed to get content for your web pages.
When you write your own articles, try to write your articles as if you were talking to
someone. Plan on inserting the keyword or keyword phrase in as many places that
make sense. The keyword density should be in the 5 to 10% range. This means that
the keyword should be included about once every 10 to 20 words in the article. In
order to help Google determine the theme for each of your web pages with the
AdSense box: use headings and subheadings, use "h1" through "h5" tags where
appropriate to add attention and make all keywords bold "b" text in your articles.
Conclusion
You need to consider implementing AdSense on your site if you want to make money
from advertising. Google has made it relatively easy and clear to monetize your
website through the use of AdSense. The steps involved in the process are:
• First – develop a central keyword theme for your website that contains
informative and quality information desired by your targeted visitors.
• Second – develop multiple content rich web pages with individual keyword
themes that are focused around your central keyword theme.
• Third - apply and get accepted into the Google AdSense program.
. Fourth - install the AdSense ads box on each content web page with a defined
keyword theme.
• Fifth - drive targeted traffic to your website where a percentage of your
visitors looking for your informative and quality information will click on the
AdSense ads.
• Sixth - collect and enjoy the money paid to you by Google for the clicks on
each ad you presented to your visitors.
Keep the “AdSense Factor” in mind when developing your web pages and your visitors
will have a high interest in your content.
This will lead to your visitors clicking on the AdSense ads and putting money into your pocket.
to display relevant Google ads on their web site’s content pages and earn money.”
The AdSense ads displayed by Google on your site are matched to Google’s
interpretation of the content theme of your site. In this manner, the AdSense ads will
be of interest to your site visitors looking for the unique content your site offers to
them.
AdSense is a system where Google places its AdWords ads on the content pages of non-Google web sites. It is a pay-per-click (PPC) service where webmasters are paid
a portion of the revenue collected by Google from the advertisers. The advertiser
pays Google a pre-determined amount each time a web site visitor clicks on an
AdSense advertisement.
AdWords is the Source of AdSense Income
AdWords ads are the source of all the AdSense income you are able to generate. As a
result, you need to fully understand the AdWords system in order to appreciate how
the AdSense system works.
Google describes AdWords as “a quick and simple way to purchase highly targeted
cost-per-click (CPC) advertising, regardless of your budget.” These paid ads
(sponsored links) are displayed by Google on the search engine results page along
with the non-paid (natural results) for a given keyword search.
In order to create a Google AdWords ad, it is necessary to specify what keyword or
keyword phrase must be input by the visitor before your AdWords ad will be
displayed. In addition, you need to set the maximum amount that you will pay to
Google for each click on your AdWord.
There is a nominal activation fee but Google does not have a minimum monthly
charge. Google provides an account Control Center that allows you to track the
performance of your ad. The ad will be displayed within minutes to the searchers
after your account billing information has been submitted to Google.
AdWords ads must adhere to specific Google requirements. The title can contain up to
25 characters, the ad text can have up to 70 characters and the display URL must be
less than 36 characters.
AdWords Ranking
Google will rank an AdWords ad based on the maximum CPC, the click through rate
(CTR) and the relevancy of the ad text. Google prefers relevant and well-targeted
AdWords ads. Google determines ad placement using the value formula: CPC x CTR.
The ad is placed higher as the valuation rises. It’s possible for an advertiser to have a
high rank position with a low CPC if the CTR makes the value to Google higher than
other ads with a higher CPC.
Google requires a minimum CTR in order to protect the AdWords program value for its
users. The CTR of all AdWords ads are monitored by Google on a continuous basis. An
under-performing AdWords ad may be disabled by Google if the CTR does not
improve.
AdSense Program
You need to apply and be accepted by Google before you can display the AdSense ads
on your web site. They are very particular about the sites that are eligible and
accepted. Google’s name is on the ads and they cannot risk hurting the perceived
value of the AdSense and AdWords programs.
Google requires you to comply with their program policies if your website is accepted
into the AdSense program. Otherwise, your website may be dropped from the
program.
Your site must be content-focused to be accepted. Google wants sites that offer high
quality information or rich in relevant content. You should have lots of interesting and
informative content for your site visitors.
As previously mentioned, AdSense is a program in which you get paid for your web
site visitors clicking on targeted AdWords ads placed on your site. A click through is
when a visitor clicks on one of the ads. The ads are placed in a display box that you
put on your website in a location that earns you money.
You have a chance to make a significant amount of money if the AdSense box is
placed in a strategic location on your site and you have sufficient targeted traffic.
The AdWords advertiser pays as little as $0.05 per click up to $100 per click
depending on the unique keywords. The AdWords campaigns are usually budgeted for
a specific period of time by the advertisers.
Contextual Advertising
Google uses proprietary algorithms to determine the content on each page of your
web site with an AdSense box. It will identify the AdWords ads that are contextually
relevant to your website visitors based on the content of your site. The identified
AdWords ads are then displayed in your AdSense box. The ads on your site are the
same ads that appear on the right side of a Google
search results page for a specific keyword.
Contextual advertising is the process of displaying ads on a web site that are targeted
to the individuals visiting the specific web site. The Google contextual advertising
system scans the content text on your web site for keywords on each web page with
the AdSense box. Google will display ads on each web page based on what it believes
is the keyword theme for that specific page.
For example, if Google determines that the theme of a specific web site is about
“fishing” then fishing-related AdWords ads will be displayed in the AdSense box. The
ads about fishing are an approximate fit to the context or subject of the web page as
determined by Google.
Monetize Your Content Rich Website
Every webmaster with high-quality and focused web page content can monetize their
knowledge and expertise by using AdSense. You need interesting and informative
content on your site in order to bring free and targeted traffic to your web site and
capitalize on the AdSense model.
You can generate revenue on your AdSense website on a consistent basis if your web
site has a focused theme with targeted traffic. It’s a good idea to have multiple pages
with rich content on various topics that are centered around the specific theme of your
website. Google can then target relevant ads to display on each web page that
contains the AdSense box.
Google performs all the technological work for you to use the AdSense program. After
your web site is accepted into the AdSense program, you obtain the HTML code to
insert into your web pages from Google. The code will incorporate whatever specific
customization you choose for the AdSense box.
It does not take very long before relevant ads appear on your web pages. If the ads
are not relevant then you need to modify your content and keywords to help Google
isolate the theme of your site. This will involve trial and error.
AdSense Factor
The items needed (I call it the AdSense Factor) to make substantial money using the
AdSense program include:
• A website with multiple web pages with a central content theme that draws
significant targeted traffic.
• Relevant ads with high click values that are relevant to the theme on each
web page.
• A high click through rate by your website visitors.
Website Central Theme
Your website should be based on a specific theme. This is where brainstorming comes
into play. You need to spend ample time determining what the theme of your site
should be. Generate a list of all your skills, capabilities and areas of interest as you
would in developing a niche market.
Select one or more of the niches and identify a keyword phrase to be the central
theme of your web site. Identify the “wants and needs” of individuals in that niche
that desire information to be satisfied or produce a solution to a problem. In your
brainstorming session, identify all the keywords you can that relate to the central
theme.
As an example, assume your central keyword theme is “fishing.” Potential supporting
keywords could include (depending on the direction you take): fishing rods, lures,
tackle, bait, gear, reels, boats and a long list of related items. You then need to
develop a separate web page for every keyword item that you use to support the
central theme.
Keyword Page Content
Each keyword page needs to have quality content that would be of interest and
informative to your prospective visitors looking for information. You can develop the
content yourself, use existing free information or pay someone to develop the content
for you.
As a starter, you should attempt to generate the content yourself. Research each
topic keyword and write articles of 200 to 600 words. The articles should be
informative and rich in keywords for each web page with an AdSense box. Remember
that “more” is better. The more content-related pages you have then the more
AdSense ads you will be able to display and hopefully the more money you will make.
If you believe that you absolutely cannot write articles for whatever reason then look
for existing free articles on your web page topic(s). You can also hire a freelance or
ghostwriter at very reasonable rates to write articles for you. The choice is yours on
how you proceed to get content for your web pages.
When you write your own articles, try to write your articles as if you were talking to
someone. Plan on inserting the keyword or keyword phrase in as many places that
make sense. The keyword density should be in the 5 to 10% range. This means that
the keyword should be included about once every 10 to 20 words in the article. In
order to help Google determine the theme for each of your web pages with the
AdSense box: use headings and subheadings, use "h1" through "h5" tags where
appropriate to add attention and make all keywords bold "b" text in your articles.
Conclusion
You need to consider implementing AdSense on your site if you want to make money
from advertising. Google has made it relatively easy and clear to monetize your
website through the use of AdSense. The steps involved in the process are:
• First – develop a central keyword theme for your website that contains
informative and quality information desired by your targeted visitors.
• Second – develop multiple content rich web pages with individual keyword
themes that are focused around your central keyword theme.
• Third - apply and get accepted into the Google AdSense program.
. Fourth - install the AdSense ads box on each content web page with a defined
keyword theme.
• Fifth - drive targeted traffic to your website where a percentage of your
visitors looking for your informative and quality information will click on the
AdSense ads.
• Sixth - collect and enjoy the money paid to you by Google for the clicks on
each ad you presented to your visitors.
Keep the “AdSense Factor” in mind when developing your web pages and your visitors
will have a high interest in your content.
This will lead to your visitors clicking on the AdSense ads and putting money into your pocket.
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